Great drinks shouldn’t cost us the earth. So from the very start of our businesses, we’ve committed to reducing our environmental impact and protecting the places we love. 

Here’s how we’re making a difference, and how every sip you take helps us with our mission.

For every can of Freddie’s Hard Iced Tea you enjoy, we fund the removal of one pound of plastic waste from nature. Through our partnership with rePurpose Global, we’re tackling plastic pollution head-on.

We’ve chosen to support Project Anmol Kinara in India, where plastic is removed from landfills, rivers, or oceans. These efforts protect the environment and provide fairer wages and safer working conditions for workers on the frontlines of recycling.

Sip, sip, hooray. 

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Our global effort

Plastic waste is a global crisis. The UK generates huge amounts of plastic waste, tonnes of which is exported to countries without the infrastructure to manage it. We work with rePurpose Global because we want to focus on the worst areas of plastic pollution. Supporting these regions helps prevent plastic from ever reaching our oceans. 

It’s simple, each time you buy our hard iced tea, you’re making it easier to fight plastic pollution. Like we always say, good times begin with Freddie’s.