Sustainability at Freddie’s Hard Iced Tea

Embrace sustainability with the flavour of Freddie's

Great drinks shouldn’t cost us the earth. So from the very start of our businesses, we’ve committed to reducing our environmental impact and protecting the places we love. 

Here’s how we’re making a difference, and how every sip you take helps us with our mission.

Making a difference with every sip

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Project Anmol Kinara

India

For every can of Freddie’s Hard Iced Tea you enjoy, we fund the removal of one pound of plastic waste from nature. Through our partnership with rePurpose Global, we’re tackling plastic pollution head-on.

We’ve chosen to support Project Anmol Kinara in India, where plastic is removed from landfills, rivers, or oceans. These efforts protect the environment and provide fairer wages and safer working conditions for workers on the frontlines of recycling.

Sip, sip, hooray. 

We're plastic negative

We’re not an easy iced tea, so let’s not stop at plastic neutral. We’re committed to being plastic negative, which means we promise to remove more plastic waste than we produce. Our packaging is fully recyclable cardboard, made with 77% recycled fibre. Every month, our team heads to the coast for beach clean-ups across the UK.